There are several factors to consider when deciding whether to include Adsense in your website. While many find it detrimental to their brand, others see it as a useful tool for visitors to generate revenue and make their content profitable.

The choice can be made primarily for business purposes and for the purpose of your website. Many businesses that sell products decide to place Adsense ads on their websites. This will be a fantastic choice, giving competitors the opportunity to promote their services or products in your potential customer base.

Many publishers claim that they are doing this only to allow subsidiaries to advertise. There is some merit in these claims, as those who sell pillows, for example, may give bedding sellers a chance to advertise.

Even if that means, there are online retailers that allow competitors to reach their audiences. Many claim that there are still benefits to allowing your direct competitors to advertise on your website. One of these is that if visitors finally want to see your competitors, they can see them through Google search. While this is true, Pepsi is unlikely to be advertised on the websites of established brands such as Coca-Cola.

Another factor to consider in this situation is that publishers do not think Adsense is effective at converting. They feel that visitors who click on ads are not highly qualified customers, as they will quickly navigate to their favorite content or products.

While AdSense is a dubious choice for online retailers, it is certainly a good complementary service to other types of online publishers. For example, websites that provide free services like Dictionary.com receive high levels of traffic and are able to make their service profitable through adsense. This is for bloggers who have originally provided free content, they cannot reach the amount required to contract directly with the advertisers.

This may also apply to other previously free services, such as the transmission of information and a wide variety of news. In 2006, a publisher of a selection of videos claimed to have made se 19,000 a month through adsense, claiming that Google had approached him to help increase CTR (click through rate). The key to success is to encourage online publishers to opt in to AdSense.

Many publishers claim that AdSense makes their website more professional. Advertisers who are able to contract are often seen providing services with a large appeal and so those unfamiliar with the program may feel that the Adsense advertiser is in this position.

Adsense, however, is also aligned with publishers who use the service only to provide advertising links. Everyone has done a Google search, clicked on an AdWords ad, and visited the top ten resource read websites ... This is a big problem, because surfers are usually frustrated. If people see what Google's ads are saying and then see Google's ads on another site, they may align that site with hostile consumer practices. Google needs to address this issue in order to maintain AdSense as a reputable service.

This is a useful tool for website visitors regardless of the disadvantages and the website for which the service may be inappropriate. Those who visit the website and click on the link pay the publisher, while those who provide the free service can earn.

The future of  Adsense

There are many ideas about what AdSense will look like in the future and how the system will change compared to the present.

First, it is clear that targeting algorithms will be better and more powerful than they are now. This has only become apparent in the last few years on the Google search engine, and not surprisingly in the case of AdSense. Advertisers will appear in more appropriate results, and advertisers who handle high-paid keywords in their content will struggle to do so if their content is not appropriate.

Another thing that will definitely happen is more protection for AdWords advertisers from click fraud. Google acknowledges that this is a very important issue that needs to be addressed as soon as possible and will no doubt be resolved as soon as possible. Currently, people with high traffic can easily hide IP addresses and increase CTR (click through rate).

Google is always looking forward to improving your products and this has already been seen in AdSense. The search engine company has introduced site-targeted AdSense CPM, "smart pricing" and domain blocking, and there may be improvements already added by other similar sites.

One such example is the option for the advertiser to have more control over where the content is displayed. This could mean blocking your site from appearing on multiple addresses hosting AdSense banners.

Another advanced idea is that Google will integrate AdSense into other types of media, such as newspapers or television. While this is likely to happen on a science-fiction side, there are no indications that this could happen.

Google has access to an international range of over 150,000 advertisers who can choose to enter offline markets in a variety of countries. With Google's strong network of advertisers, they can choose to hire or allow offline distributors to search and now create formats for AdWords ads in offline content.

More options can be applied to AdSense publishers, allowing them to specify their own keywords. Although Google is upset about this, there are no signs of that happening in the future.

Also, many people are demanding clear details of the AdSense pricing policy. Google has not commented on why this is not public information, but it is unlikely that such information will ever be available on Google AdSense at this time.

Another feature that you can find yourself in AdSense is that it allows website publishers to see which link clicks are being generated on their website and which keywords are present.

This can be a big problem for the entire system as profits become more transparent and can promote more AdSense. Most people can only make AdSense sites designed to be profitable with AdSense.

With that already happening today, it would be foolish for Google's publishers to have such tools in their hands.

However, one thing that can happen is that there is a way for users to solve their problems with low AdSense generated revenue on their site. This can be done through an on-line wizard or something similar that will notify website owners based on their content.

But the biggest mystery word today is RSS. The possibility of sending targeted ads directly to users without the need for any navigation is actually coming with RSS. And there are clear signs that Google will not let such an opportunity pass.

"Interactive television" and similar items have been trying to do this for some time. But the Internet will be the best medium for this, because the Internet is not the medium of communication.

But in the end, it's mostly speculation, and Google will surprise us with new features we never thought possible.